Strategic Management Essay Example | Topics and Well Written Essays - 2000 words - 35

Strategic Management - Essay Example Bargaining power of the buyers or customers is also considered as an important factor affecting the operations of the hotel. The customers of Aber Gardens include the Leisure and Business travelers along with guests and customers in need of organizational space settings to conducts events and conferences. The number of customers is high during peak season and at this time; the customers are identified to have high bargaining power. The availability of substitutes is medium to low in nature, as there are very few alternative to Aber Gardens available for the customers (Cheng, 2013). In case of premium segment, the hotel operates in a number of subsidiaries at different locations. Product differentiation is high, as services offered are differentiated from the services provided by competitors. In this respect, the hotel with differentiated products and brand value is able to retain premium customers. Customers exhibit low switching costs and high requirement of capital for making investment in staff development and infrastructural facilities. Respectively, barriers to entry are low for other hotels operating in the area (DÃ ¤lken, 2014). Threat of substitutes is medium, as competitors that include Kimps Hotel Group and Turnover hotels are engaged with similar services that include room service, leisure accommodation and corporate guestrooms. The switching costs are low and the value of substitutes is low, as there are chances of high informal accommodation during peak season (Amrollahi & Akhgar, 2013; Bardis, 2012). Finally, an important factor that can affect the business environment of Aber Gardens is the ‘Degree of rivalry’. The number of competitors is less as Aber Gardens falls in a premium segment, but the attractiveness is high, as Aber Gardens attracts customers based on discounts and quality services.

Susan Glaspells Trifles - Little Things Mean a Lot :: Trifles Essays

Little Things Mean a Lot in Trifles Susan Glaspell's play, Trifles, explores the fact that women pay attention to the little things that may lead to the solving of a bigger problem. Why are women so into the little things? The attention to detail seems to be the starting point to solving the bigger problem. Think of the little things as pieces of a puzzle. When the small pieces come together you see the bigger picture. In the play Trifles the men seem to think the women only worry about the little things, or trifles. What the men do not realize is that the women are actually solving the murder by worrying, or trifling, over the small details. To really understand this aspect we have to look at the play itself. The first example of the attention to detail is the fruit preserves. In lines seventy-eight to seventy-nine Mrs. Peters says, "She worried about that when it turned so cold. She said the fire'd go out and her jars would break." To which the Sheriff replies, "Well, can you beat the women! Held for murder and worri n' about her preserves." In line eighty-three Mr. Hale says, "Well, women are use to worrying over trifles." If Mrs. Wright had not been preoccupied, she could have started a fire to keep the preserves from freezing. Another example of trifling is noticing that Mrs. Wright did not awake while her husband was being strangled to death. Unless the Wrights slept in separate beds, Mrs. Wright should have felt the struggle between her husband and the murderer. Even though Mrs. Wright said she was a deep sleeper, she still should have heard the gasping for air and the struggle that was going on right next to her. Another thing that seemed very strange to everybody was that there was a gun in the house. Why not use the gun? Why use the rope? According to the essay, On Susan Glaspell's Trifles, the author notes, "The strangling of Mr. Wright, which perplexes all when a gun was handy, is reminiscent of the strangling of that bird (1)." The third example of noticing the small things is the pie cing of the quilt. The women were wondering if she was going to knot it or quilt it. The Sheriff over hears the conversation and says to the County Attorney in line one hundred and sixty-three, "They wonder if she was going to quilt it or just knot it!" In lines one hundred and sixty-six to sixty-seven Mrs.

Health Benefits of Martial Arts Essay

The major goal of the alcohol beverage industry is to sell alcohol, through advertising. In 2008 the alcohol beverage spent $1. 63 billion on their advertisement budget which is less than half of what one thinks’ of as advertising which the means are TV, magazines, newspapers, and outdoor billboards. Other forms of advertisements are termed â€Å"promotions† which include but not limited to: sponsorship of cultural, musical and sporting events, internet advertising, displays for retail stores, and product placements in movies and TV shows. The total promotion and advertising budget is over $4. billion which is virtually equivalent to what is spent on advertising other beverages from milk to fruit juice. The alcohol beverage industry especially targets the youth by using animation characters, product placement, and social media. The alcohol beverage industry uses animation characters such as the Budweiser frogs, new beverages for example wine coolers that were appealing to the younger people in the 1980’s. Product placement is carefully considered. Magazines and television shows reveals detailed information regarding viewers and readers that allows advertisers to target very specific populations. In response to lobbyists and the fear of government action, in 2003 the liquor and beer trade organizations joined the wine industry in adopting a â€Å"30% threshold† to guide the placement of beverage ads. This means they would not advertise where the underage audience exceeds 30%. The magazine ads decreased as the television ads increased. Also the 20 major brewers did not adopt this 30% policy. Since the social media is so popular among the under age drinkers, the alcohol beverage company has many advertisements and promotion on Facebook. The alcohol beverage industries have been encouraged to use free features on Facebook such as Facebook applications, events and pages. In the summer of 2009, there were 93 Facebook pages, with more than a million fans for the top-selling beer brands. The top ten selling liquor brands had three times that. One alcohol beverage company has created a special corporate position devoted to using Twitter and other social media to promote and another has decided to devote its entire advertising budget for one of its brands to digital sources. A report in 2003 reported that underage drinking represents 19. 2% of alcohol consumption out of the total 50. 52 billion drinks then consumed annually. One area of concern in the substance abuse field is the constant creation of beverages that appeal to younger people. Women, minority and developing countries are also a target for the alcohol beverage. The advertisements that include women are seen to be sexist and they portray men in the stereotypes of male behavior that contribute to sexual harassment. The alcohol beverage industry is also trying to maintain profits by increasing foreign sales even brewing companies are starting to brew overseas which raises an ethical question. It may seem to be a sort of a counterbalance of the alcohol industry’s efforts to have its product appear on television by promoting responsible drinking, but a young person would have to watch 22 ads for an alcoholic beverage before seeing a commercial promoting responsible drinking. (Jean Kinney 18-25) What inspired you to choose this topic? I was inspired to choose the topic of alcohol advertising because it is everywhere. There is not a day that goes by that I don’t see some type of alcohol advertisement from a billboard, a grocery store display of alcohol, or a television ad. I am amazed by the efforts of how the alcohol industry spends their money to attract new customers. When I look at some new alcoholic beverage that is introduced, I may say to myself,†Wow, that looks good, I wonder what that would taste like. † I don’t consider trying it because I am a recovering addict. It shows that there needs to be more regulation of the advertisements of alcoholic beverages. Also being a professional in the field of drugs and alcohol, the ways of coping with alcohol advertisement being everywhere needs to be addressed in a client/patient’s treatment plan. How will you apply this information when developing a treatment plan? I will apply all this information when developing a treatment plan by discussing and processing with my client how to cope with the environmental cues that may cause a trigger to pick up a drink. Since advertisement of alcohol is everywhere, my patient/or client needs to learn how to live a sober life without feeling they missed out on some new beverage that is being introduced. Also I may process and discuss with my client that if there is a particular place that they have bought their alcohol to avoid and shop elsewhere for their groceries. There is no way to escape the advertisement of alcohol unless one lives an isolated, sheltered life. I cannot expect any patient of mine to live like that, so they must learn to cope in the world without being triggered to drink by the clever promotional campaigns that the alcohol industry promotes there beverages to entice new drinkers or even for people to switch from their loyal brands or to encourage underage drinking.

How Teens Use Traumatic Experiences Help Develop Stronger...

There is always a reason behind everything that happens, just like how there is a purpose for humans to go through obstacles and failures. Whether it is an unforgettable scar, heartbreak, or defeat, one can only find the right path by seeing what it is like to stray on the wrong path. This is especially important for adolescents, as it is a time where they start to mature and step into adulthood. Therefore, in the life of a teenager, negative experiences can result in positive change. Teenagers use traumatic experiences to help develop stronger ties with friends and family, reexamine life priorities, and learn to accept themselves despite their vulnerabilities. Firstly, stronger ties with friends and family can be developed when one†¦show more content†¦For this reason, she was willing to make an unpredictable sacrifice for a friend. Young people can often encounter relationship problems. For instance, being backstabbed by their close friends. This can lead to countless moments of self-doubt and the unpleasant feeling of being betrayed. In spite of that, it can also provide moments for teens to open up, clarify, and seek out for their friends. All in all, teenagers like Tally goes through many negative experiences in their lives that can positively strengthen ties with their peers and family. Furthermore, teenagers can use traumatic experiences to reexamine their life priorities. Everyone has a contrasting view in what they consider the most important. For instance, one may believe that moral values are more important than wealth. When teenagers encounter different paths in their lives, it allows them to make more beneficial decisions in the future. In All Good Children by Catherine Griffin, teenage boy Maxwell attempted to preserve his identity in a world where conformity was the only way to survive. He says, â€Å"Living with hope is like rubbing up against a cheese grater. It keeps taking slices off you until there’s so little left you just crumble† (Austen 262). Max watched his friends lose their identity one by one, even his own sister. In the time of loneliness and worries, Max felt that pandering to the majority was a mistake. He decided to show his authenticity by making art that